Pennsylvania tanning salon gets hundreds of new mobile fans
For years Enjoy A Tan in Chadds Ford, PA has been known as “the tanning destination” in Delaware County, Pennsylvania. The tanning salon wanted to target local university students and bring them into the salon to generate additional revenue.
Enjoy A Tan partnered with Total Loyalty Solutions to target the return of the student’s Spring Semester. The coaching team at Total Loyalty Solutions designed and printed promotional materials, orchestrated a local email campaign, and collaborated with Clipper Magazine to develop a local advertising campaign.
As result, Enjoy A Tan has received an overwhelming response. Enjoy A Tan’s Mobile App launched and within three weeks the Tanning Salon’s loyalty program increased 15%.
Maria Marinakis, owner of Enjoy A Tan explains,“The app’s loyalty cards are a hit and my staff has reported a positive and enthusiastic client response”. She continues, “Our app has been an effective marketing tool that promotes clients loyalty and perceived value of our salon.”
It’s no surprise that the tanning salon’s clients have stated that the “app is cool and easy to use”.