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When it comes to growing a business, email is king. In a recent GigaOM nationwide survey of digital marketers, email marketing topped the list as the most effective tool for customer retention, walloping social media marketing by nearly 20 percent. According to a Harvard Business School report, “On average, increasing customer retention rates by 5% increases profits [Read More…]
The average consumer spends 127 minutes every day emailing, using social media and fiddling with the latest applications. If people spend this much time on their mobile devices, it makes perfect sense for restaurants to leverage this vehicle to offer discounts and promotions. Mobile promotions are a stroke of marketing genius for merchants because they a [Read More…]
A Responsys marketing survey on push technology showed that 68% of consumers enable push notifications. The same study concluded that nearly 80% of consumers between the ages of 18 and 34 have enabled push notifications. That’s a huge marketing pool. If you’re not taking advantage of push technology, you may be missing a great opportunity [Read More…]