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A 2016 survey showed that 84 percent of consumers trust online reviews as much as a personal recommendation. Online reviews have become an important marketing tool, especially for local businesses, replacing word-of-mouth reviews. With small- to medium-sized business, the sector most affected by online reviews is restaurants and cafes. So if your restaurant hasn’t learned [Read More…]
What’s the best way to let your customers know that you’re getting rid of your old loyalty program? Easy: Get them excited about your new one! By providing customers with an opportunity to redeem their old rewards while reminding them that they’ll be getting even more by downloading your new mobile app; it’s easy to [Read More…]
Gaining new customers is a top priority for nearly all businesses. However, the most successful businesses know to balance their efforts in acquiring new customers with keeping their existing customers loyal. We’ve spent hours researching the latest statistics and loyalty trends while gathering data from our own loyal customers. And then we decided to compile the [Read More…]