What is driving the rapid growth of online ordering? One word: Convenience. “Consumers are always looking for away-from-home meal solutions, and ordering online is seen as a convenience option,” says Hudson Riehle, senior vice president of the National Restaurant Association’s Research & Knowledge Group. “It’s just one more solution for this diverse and consumer-driven industry [Read More…]
A 2016 survey showed that 84 percent of consumers trust online reviews as much as a personal recommendation. Online reviews have become an important marketing tool, especially for local businesses, replacing word-of-mouth reviews. With small- to medium-sized business, the sector most affected by online reviews is restaurants and cafes. So if your restaurant hasn’t learned [Read More…]
What’s the best way to let your customers know that you’re getting rid of your old loyalty program? Easy: Get them excited about your new one! By providing customers with an opportunity to redeem their old rewards while reminding them that they’ll be getting even more by downloading your new mobile app; it’s easy to [Read More…]
Email is 40x more effective than social media when it comes to customer acquisition. That’s right, Twitter, Facebook, Instagram and the rest are all great for getting exposure, but when it comes to turning initial interest into paying customers, nothing beats email marketing.