What’s the best way to let your customers know that you’re getting rid of your old loyalty program? Easy: Get them excited about your new one! By providing customers with an opportunity to redeem their old rewards while reminding them that they’ll be getting even more by downloading your new mobile app; it’s easy to [Read More…]
Email is 40x more effective than social media when it comes to customer acquisition. That’s right, Twitter, Facebook, Instagram and the rest are all great for getting exposure, but when it comes to turning initial interest into paying customers, nothing beats email marketing.
New customers are great; but having them become repeat customers is much more profitable. How much? According to research from BIA Kelsey, returning customers spend an average of 67% more than new customers. So, let’s say around 67% better. Deal sites like LocalFlavor, Groupon and LivingSocial are great for getting new customers in the door, [Read More…]
App usage is increasing, and with it, the power of push notifications. In fact, they have a 50% higher read rate than email marketing. So what are push notifications and why are they important? Very simply put, a push notification is the voice of your app. The average person has about 65 apps on their [Read More…]