Blog
With online ordering becoming almost a necessity for the modern restaurant, if you aren’t already offering online ordering, you’re falling behind. In fact, according to this study, one of the best technological features a restaurant can offer is online ordering. But don’t worry, you don’t have to stress about building your own internal system – [Read More…]
What is driving the rapid growth of online ordering? One word: Convenience. “Consumers are always looking for away-from-home meal solutions, and ordering online is seen as a convenience option,” says Hudson Riehle, senior vice president of the National Restaurant Association’s Research & Knowledge Group. “It’s just one more solution for this diverse and consumer-driven industry [Read More…]
If you’re reading this, you probably have listings in several places for your restaurant. Great job! You’re well on your way to fully optimizing your restaurant’s marketing reach. If you’re not online already, what are you waiting for? The evidence is strong in favor getting your restaurant online; the Restaurant Industry Forecast found that 53 [Read More…]
Google processes over 3.5 billion searches a day, you have to consider what that volume of searches means for your restaurant. If you aren’t already, it means you need to get your restaurant listed on Google My Business. If you aren’t on Google My Business, you’re missing out on an opportunity to increase your business. [Read More…]
Does this scenario sound familiar? Your restaurant serves great food. It’s highly rated by the local community, and even local food bloggers and critics rave about the flavors coming out of your kitchen. There’s just one thing missing. The ambiance of your restaurant just doesn’t match the quality of the food. And it is costing [Read More…]
A 2016 survey showed that 84 percent of consumers trust online reviews as much as a personal recommendation. Online reviews have become an important marketing tool, especially for local businesses, replacing word-of-mouth reviews. With small- to medium-sized business, the sector most affected by online reviews is restaurants and cafes. So if your restaurant hasn’t learned [Read More…]
Jon Gonzalez Director of Business Development and Strategic Loyalty Sales at Clipper Magazine and Total Loyalty Solutions. We sat down with Jon for a quick interview on: How new technology is impacting the restaurant & hospitality industries (good and bad) When customer retention becomes even more important than acquisition (especially for SMBs) His personal recommendations [Read More…]
We’re excited to announce that a new version of Total Loyalty’s Email Marketing platform was released earlier today. You can view the new features, enhancements and changes included in release below. Notable Enhancements Triggered Emails: Birthday, Anniversary and Welcome. A simple way to send your subscribers an email wishing them a happy birthday, anniversary or to thank them [Read More…]
What’s the best way to let your customers know that you’re getting rid of your old loyalty program? Easy: Get them excited about your new one! By providing customers with an opportunity to redeem their old rewards while reminding them that they’ll be getting even more by downloading your new mobile app; it’s easy to [Read More…]
Gaining new customers is a top priority for nearly all businesses. However, the most successful businesses know to balance their efforts in acquiring new customers with keeping their existing customers loyal. We’ve spent hours researching the latest statistics and loyalty trends while gathering data from our own loyal customers. And then we decided to compile the [Read More…]